Pocoyo will help people learn English in the USA

As a Spaniard by birth and by conviction, I’m a committed defender of Spanish as a world language and, in fact, if I’m not mistaken, we Spanish speakers are the second largest language group worldwide. Having said that, I have to admit that I’ve traveled quite a lot to a few different places and English has always been my first choice. Learning English early in life has helped enormously with the rest of it.

Today, it’s hard to imagine that children’s education would not include English as one of the basics. I’d even go so far as to say that ensuring they do learn it is one of the foundations to providing a bright future for the children of any nation. A few weeks ago, I met with some high-ranking civil servants from the Vietnamese government, and they told me that Vietnam was invested $1 billion a year for its people to learn English, especially its children. And 50% of the Vietnamese population, the 13th most populated nation worldwide, are under the age of 25.

I was impressed. Impressed both by the commitment the government of Vietnam had made to English and by its foresight, which has also fueled the country’s sustained economic growth over the last seven years.

All of this preamble, in fact, has to do with a piece of Pocoyo-related news. Our dear friend, Pocoyo, continues to take huge steps in the United States. His latest achievement is being chosen to take part in the Ready to Learn program, an initiative of the US Department of Education to promote learning English among preschool children, with education TV and digital media support, and with the goal of preparing them to enter into the national education system.

Zinkia will be participating thanks to an agreement we’ve signed with HITN (The Hispanic Information and Telecommunications Network), a channel that reaches more than 80 million US homes and is backed by a non-profit organization, which aims to strengthen the educational, socio-economic and cultural roles of the Hispanic population in the US.

It is to our great satisfaction that Pocoyo will contribute to improving English-language learning for American children during their education and, hopefully, throughout their lives.

 

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